Template-led
- 1Template
- 2Change colours
- 3Add logo
- 4Add generic service pages
- 5Launch
Designed to produce websites efficiently.
UK service businesses
On-page SEO for Google. AEO structure for AI answers. A design customers can trust.
Care plans from a £149 setup. Crawlable headings, a URL per service, schema that matches the page, and Search Console connected at launch.
How the site gets made
A theme starts from someone else's layout. We start from the services you offer, the place you work, and the questions people type. The pages, the internal links and the markup are written for this business, so a person, Google and an answer engine can all read the same facts.
Designed to produce websites efficiently.
Built so people, Google and answer engines read the same facts.
SEO, AI, AEO and language models
We focus on the fundamentals: crawlable HTML, service and local SEO, structured data, and the signals these crawlers read. These four are where that work shows up.
Search · AI Overviews · Gemini
Googlebot fills Search, including AI Overviews. Google-Extended is the control for Gemini training. It does not change Search.
ChatGPT
OAI-SearchBot is the crawler for ChatGPT search. GPTBot is for training. ChatGPT-User fetches a page when someone asks.
Claude
Claude-SearchBot indexes for search answers. ClaudeBot is for training. Claude-User fetches a URL someone asks to see.
Perplexity
PerplexityBot crawls for search and is not used to train a foundation model. Perplexity-User fetches a page for a question.
Under the surface
If the block below looks like another language, good. That is the bit you hand to us. We structure the data so a person and a crawler meet the same service, price and place. You stay with the customers. We look after this layer.
JSON-LD · @graph · schema.org
What the crawler is given
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thebusiness.example/on-site-servicing",
"name": "On-site servicing in Leeds",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
"h1",
".service-answer"
]
},
"mainEntity": {
"@id": "https://thebusiness.example/#business"
},
"breadcrumb": {
"@id": "https://thebusiness.example/on-site-servicing#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://thebusiness.example/on-site-servicing#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thebusiness.example/"
},
{
"@type": "ListItem",
"position": 2,
"name": "On-site servicing",
"item": "https://thebusiness.example/on-site-servicing"
}
]
},
{
"@type": "LocalBusiness",
"@id": "https://thebusiness.example/#business",
"name": "The business",
"areaServed": {
"@type": "City",
"name": "Leeds"
},
"knowsAbout": [
"On-site servicing",
"Planned maintenance"
]
},
{
"@type": "Service",
"@id": "https://thebusiness.example/#service",
"name": "On-site servicing",
"serviceType": "Scheduled maintenance visit",
"provider": {
"@id": "https://thebusiness.example/#business"
},
"offers": {
"@type": "Offer",
"price": "95",
"priceCurrency": "GBP",
"description": "Annual service visit"
}
},
{
"@type": "FAQPage",
"mainEntity": {
"@type": "Question",
"name": "How much is a service visit?",
"acceptedAnswer": {
"@type": "Answer",
"text": "On-site servicing is £95 for the annual visit."
}
}
}
]
}Sample for a service page. The business, place and price are examples, written to match each other.
How we work
You talk us through the business. We take it away and build the site for search and answer engines. Delivery is usually within 7–14 days once we have what we need from you.
Delivery is usually within 7–14 days
01
A free conversation about the business: who you serve, how you work, and the enquiries you want. We take the notes.
02
We look at how people search, set the pages, then design and build. You stay with the business while the site is made.
03
If something needs changing, there are up to 2 rounds of design amendments. Then we launch on your domain.
That is the process.
Shipped work
These are products we have shipped, not client case studies.
SHIPPED PRODUCTS
Free-to-paid conversion journey
County-level search structure
Route-based product journeys
Care plans
Choose Essential Care, Growth Care or Business Care and we build, host and maintain the website as one service. After the initial 12-month term, Essential Care and Growth Care move to a lower care rate. Business Care moves to from £69/month.
RECOMMENDED
£149 setup
£59/month
12-month initial term. Then £29/month Website Care.
For small businesses that want a professional website without having to manage the technical side themselves.
Best for
Small businesses that want a professional site without running hosting, updates and search basics themselves.
Included
£249 setup
£89/month
12-month initial term. Then £49/month Growth Website Care.
For businesses that need deeper service and location architecture, stronger search structure, and greater ongoing technical oversight.
Best for
Businesses where the website is a primary enquiry channel and needs richer structure, linking and monitoring.
Included
From £499 setup
£119/month
12-month initial term. From £69/month after month 12. Year one from £1,927. Custom scope and quote
For established and growing businesses requiring a larger, more sophisticated digital presence.
Included
Or a one-off Business Website from £2,195. Optional Business Website Care after handover is £119/month.
One-off fee
Prefer a one-off project? We build the website and hand it over. Ongoing management is not included.
Book a free 20-minute consultation and we will talk through SEO and AEO. Care plans start from £149. We do not promise rankings or AI citations.
Free website design review·Free SEO review·Free SEO checker·Website design UK·Website cost·Is my site AI ready?
Questions? Email joshua.ianson@sitesignalstudio.co.uk